Promotional materials are tangible items branded with a company’s logo or message, designed to increase brand awareness and recognition. They can be physical products like pens, mugs, and t-shirts, or digital assets like brochures and flyers. These materials serve as giveaways, event swag, or employee appreciation gifts, ultimately aiming to drive meaningful actions such as purchases or engagement. 

This video explains how to create promotional products that people will actually want:

Types of Promotional Materials:

• Branded Merchandise:This includes items like pens, mugs, bags, clothing, and other products that feature a company’s logo and are often given away for free. 
• Printed Materials:Brochures, flyers, posters, postcards, and catalogs are common examples of printed promotional materials. 
• Digital Assets:Downloadable guides, presentations, and other digital content can also be considered promotional materials. 

Purposes of Promotional Materials:

• Brand Awareness:Promotional materials help businesses get their name and logo in front of potential customers. 
• Customer Engagement:Giving away useful or interesting items can create a positive association with the brand. 
• Sales and Lead Generation:Promotional materials can be used to drive traffic to a website, encourage event attendance, or incentivize purchases. 
• Employee Appreciation:Branded items can be given to employees as a way to boost morale and reinforce company culture. 

Where to use Promotional Materials:

• Events and Trade Shows:Giveaways are a great way to attract attention and engage with potential customers at events. 
• Direct Mail Campaigns:Printed materials can be included in direct mail campaigns to reach a targeted audience. 
• In-Store Promotions:Branded items can be used to incentivize purchases or offer as part of a promotion. 
• Online Promotions:Digital assets can be shared on social media, websites, and through email marketing.